Due to the COVID-19 pandemic, the public has spent more hours on the digital media more than ever. They rely on digital resources for information, reviews, and entertainment just to get through boredom or isolation.
For realtors, this means your online reputation can impact your business. It’s important to understand, leads and potential clients will use the internet to learn about you and decide whether they want to work with you.
Nurturing past clients is essential for real estate professionals to build a positive reputation in a digital-first world. Your audience or followers will always be composed of a percentage of your past clients. Build camaraderie and good relationships with them and they will support you and your business as long as it is standing still.
The following are some tips to build a positive reputation in the online world.
Number one, social media platforms like Instagram, Facebook and LinkedIn and your websites are the foundation of your digital strategy. By providing valuable content that lends to your credibility and practicing authenticity, these will help you improve your reputation and brand identity.
It is important to have a name in the industry by improving your brand and promoting it. Your online platforms are where your past clients and leads all come together as your community. It is no doubt it is much easier to spread word about your services and promos when you have a social media community.
Number two, give your community insights into your interests with photos of your home-related hobbies and causes that interest you on social media. This will help drive people with similar interests to learn about you and your services.
Number three, provide excellent client service to warrant a positive review. This means ensuring you understand your clients’ needs, you personalize your services, and overall, you’re approachable. After completing a sale, ask for feedback from your clients to understand if they were happy with your services. If they were, send them a request for a review on your chosen platform and ensure they’re comfortable with doing so.
Lastly at number four, keep in touch. A positive reputation means more than putting your best foot forward to potential leads, it also means nurturing past ones. Make sure your online presence is consistent. Post updates, videos and graphics related to your field, and sharing relatable content.
The new way of working around the COVID-19 pandemic has proven how vital a digital-first lead generation strategy is to your business. By focusing on building a positive online reputation, you can help foster a trusted brand image, and thus become more attractive to clients.